Health News Florida Inc., an independent online news service, is a not-for-profit journalistic enterprise that was launched in March 2007 (under the name Florida Health News Inc.) with seed money from foundations.  Our mission is to inform the public on state and local health policy and finance issues as they develop. Health News Florida (HNF) posts health-related stories reported around the state, highlights the Florida impact of national stories, and tracks state health legislation. As financially struggling newspapers shrink coverage of serious health issues in Tallahassee and around the state, HNF has filled gaps through staff and freelance reporting. HNF is sponsored by the Florida Health Policy Center.


March 2007

Office Location:2419 Dartmouth Ave. N. St. Petersburg, FL

“Not-for-profit” (have not applied for (501(c)(3) status since the fiscal agent handles administration; fiscal agent/sponsor, Health Foundation of Florida, is based in Miami)


Carol Gentry

Executive Director:

Ben Wilcox; Carol Gentry (editor)

Approximate number of full-time staff:


Number with prior professional journalism experience:


Annual operating budget:

Approximately $300,000 (approved by the Board)

Annual salaries posted, or accessible via 990 form:

Not available on website (editor: $72,000; capital bureau chief: $60,000; half-time executive director: $30,000; half-time marketing/advertising: $25,000; no benefits)

Editorial/ethics policy statement:


Diversity statement:


IRS 990 form posted on website:

Not applicable (the fiscal sponsor, Florida Health Policy Center, does not post its IRS 990 Form online)

Major donors disclosed:


INN Member:



Award from the Mental Health Association of Florida

Contact: or 727-410-3266; 727-522-4876

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