Posts tagged 'metrics'

Seeking to escape metrics' tyranny, an editor asks, 'Why?'

Posted: June 16, 2016 | Tags: metrics, Workshop news

“Brian_Boyer”

Photo by by Akash Ghai, Newsroom14.Journalists.org

NPR’s Brian Boyer celebrates winning an award for “Planet Money Makes a T-Shirt.”

They are extremely addictive. Repeat users describe an adrenaline rush, followed by rapid mood swings that fluctuate between exhilaration, and anxiety, self-doubt and despair. They also report high stress levels.

In our brave new big data world, web metrics, the statistics that measure page views, unique visitors, bounce rates, engagement time, tweets, Facebook “Likes,” and a host of other things, have become proxies for an organization’s effectiveness.

But after reading several critiques of current analytics tools, including ...

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