Posts tagged 'digital radio'
Unfound sounds - radio's digital dilemma
Posted: July 14, 2010 | Tags: Connected, digital radio
"It’s not a good recipe for the survival of the media" if radio is the last remaining analog technology in the broadcast industry, said Bob Struble, president and CEO of iBiquity Digital Corp.
Struble was talking to reporter Mia Steinle about the future of digital radio for the Workshop's latest report. iBiquity is the company that licenses the technology that allows stations to go digital.
It’s a sobering comment from the industry’s chief cheerleader. Only 14 percent of radio stations are broadcasting digital signals, according to a new Workshop investigation, and listenership amounts to only three-tenths ...